Controversial Bulimia Campaign Launched On Toilet Seats

The German advertising firm Red Cell has created a sticker to be placed on toilet seats which aims to highlight awareness of bulimia treatment.
The sticker reads “Bulimie ist heilbar” (”Bulimia is curable”), and includes contact information for the ProMädchen (”ProGirl”) organization.
We think this clever but non-patronising approach is a step in the right direction for those suffering from the eating disorder.










